WE’RE A DINOSAUR Nearly every loft development in Atlanta maintains a public-facing Web page where prospective home buyers and others interested in learning more about a particular loft community, can see which units are currently on the market and 'for sale', learn what sets thier community apart from others, the available amenities, etc. But ours does not – even though the Blog couldn’t find a single instance of a loft development our size that didn’t. And, as anyone that knows anything about SEO (Search Engine Optimization) could tell you, our domain name (glenirislofts.com) would all but guarantee a top – if not the top - ranking in Google’s search results for the search term ‘glen iris lofts’...if there were a publicly accessible page at that address with any meaningful content.
In this wired age, missing an opportunity to appear on page one of a Google search is a major fumble that should be addressed immediately. And it’s not just the homeowners with units currently for sale that would benefit, either. Greater exposure attracts more interest and more potential buyers, a fact that could only positively impact resale prices, and resale prices directly and profoundly impact the value of everyone else’s unit in the development. (Continued...)
